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How to Effectively Implement AI into your Business

The world of AI and how it is being utilised is becoming increasingly complicated for everyone, including business owners, and legal accounting professionals. AI is not going away, so we must learn how to utilise it effectively.

To explore this, the Queensland XR Hub and Queensland AI Hub welcome Mark Metzeling, Principal Lawyer at Macpherson Kelley. In this online session, Mark will discuss how to effectively implement AI into your business by exploring real examples of how AI is already being used, including in the accounting, agriculture, retail and manufacturing industries.

Mark will give insight into:

  • What is AI?

  • How generative AI (including Chat GPT) can benefit your business and customers

  • How to regulate the use of generative AI and why you need an AI policy in your workplace

  • And most importantly, why we won't be replaced by robots!

WHEN: Wednesday 15 November, 4:00 - 5:00pm
WHERE: Online Webinar

This is one insightful presentation you won't want to miss!

About Mark Metzeling:

Mark’s career began with an Applied Science Biochemistry degree before his move into intellectual property law. His scientific background honed his attention to detail and curiosity that now helps him achieve great results for his clients. It also enables him to understand, communicate and innovate with clients in the information, communications and technology, manufacturing, life sciences, pharmaceutical and medical industries.

Recognised as a leading lawyer in the Australian intellectual property and trade mark landscape, Mark’s clients vary from start-ups to national subsidiaries of global corporations.

Mark advises on the searching, availability and registrability of new trade marks and designs. He is dedicated to securing the registration of Australian, New Zealand and international trade mark and designs applications and has significant experience in commercialising, policing and enforcing all intellectual property rights, both nationally and internationally.

Mark has a Masters of Intellectual Property Law and is registered as a trade marks attorney in Australia and New Zealand.

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